Privacy Policy

1. Introduction

AdSelect ("we," "us," or "our") operates an advertising technology platform that connects publishers with advertisers. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you visit our website, access our advertising platform, or interact with advertisements served through our network.

By using any of our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described herein, please discontinue use of our services immediately.

2. Information We Collect

Information You Provide Directly

When you create an account, contact us, or use our platform, you may provide:

• Account registration details, including your name, email address, company name, and role
• Payment and billing information such as bank account details, tax identification numbers, and billing addresses
• Publisher website or application details submitted for integration with our ad network
• Advertiser campaign assets including creative materials, targeting preferences, and budget parameters
• Communications you send to us, including support tickets, feedback, and correspondence

Information Collected Automatically

When you interact with our services or view ads served through our network, we may automatically collect:

• Device information, including browser type, operating system, screen resolution, and device identifiers
• IP address and approximate geolocation derived from it
• Ad interaction data such as impressions served, clicks recorded, and conversion events
• Website and app usage data collected via cookies, pixels, and similar tracking technologies
• Log data including access timestamps, pages viewed, referring and exit URLs, and HTTP headers
• Performance metrics related to ad load times, viewability scores, and render success rates

3. How We Use Your Information

We process the information we collect for the following purposes:

• Operating, maintaining, and improving our advertising platform and related services
• Processing financial transactions, generating invoices, and sending payment-related notifications
• Delivering relevant advertisements to end users based on contextual and behavioral signals
• Measuring and reporting on ad campaign performance, including reach, engagement, and conversion analytics
• Detecting, investigating, and preventing fraudulent activity, invalid traffic, click spam, and platform abuse
• Communicating with you regarding your account, service updates, and technical support requests
• Conducting research and analysis to develop new features and improve ad targeting algorithms
• Complying with applicable legal obligations, responding to lawful requests, and enforcing our terms

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar technologies to collect information about browsing activity across sites that use our advertising services. These technologies serve several functions:

• Essential cookies: Required for platform functionality, authentication, and security
• Analytics cookies: Help us understand how users interact with our platform and measure service performance
• Advertising cookies: Enable targeted ad delivery, frequency capping, and campaign measurement across our network

5. Data Sharing

We may share your information in the following circumstances:

• Advertising Partners: We share aggregated, anonymized, or pseudonymized data with demand-side platforms, supply-side platforms, and other advertising partners as necessary to facilitate ad auctions, delivery, and measurement. Individual user-level data is shared only in accordance with applicable privacy frameworks.
• Service Providers: We engage trusted third-party vendors for hosting infrastructure, payment processing, analytics, fraud detection, and customer support. These providers are contractually obligated to protect your data and use it solely for the services they provide to us.
• Legal Requirements: We may disclose information when required by law, regulation, legal process, or enforceable governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

6. Data Security

We implement robust technical and organizational measures to protect your information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (TLS 1.2+) and at rest (AES-256)
• Role-based access controls and multi-factor authentication for platform access
• Regular penetration testing and vulnerability assessments
• Secure, SOC 2-compliant data center infrastructure with redundancy and disaster recovery
• Employee security training and strict internal data handling policies

Despite our efforts, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security incidents in accordance with applicable breach notification laws.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Our standard retention periods are as follows:

You may request deletion of your personal data at any time, subject to our legal and contractual retention obligations.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

Under the GDPR (European Economic Area)

• Right of access: Obtain confirmation of whether we process your data and request a copy
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data under certain circumstances
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Receive your data in a structured, machine-readable format
• Right to object: Object to processing based on legitimate interests, including profiling for advertising

Under the CCPA/CPRA (California)

• Right to know: Request disclosure of categories and specific pieces of personal information collected
• Right to delete: Request deletion of personal information we hold about you
• Right to opt out: Opt out of the sale or sharing of personal information (note: we do not sell personal information)
• Right to non-discrimination: Exercise your rights without receiving discriminatory treatment

To exercise any of these rights, contact us at [email protected]. We will respond to verified requests within 30 days (or as required by applicable law).

9. International Data Transfers

AdSelect operates globally, and your information may be transferred to, stored in, and processed in countries other than the one in which you reside. These countries may have data protection laws that differ from those in your jurisdiction.

When we transfer personal data internationally, we implement appropriate safeguards, including Standard Contractual Clauses (SCCs) approved by the European Commission, data processing agreements, and compliance with applicable transfer mechanisms under local law, to ensure your data receives an adequate level of protection regardless of where it is processed.

10. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect, solicit, or maintain personal information from children under 16. Our advertising platform is designed for use by businesses and adult website visitors.

If we become aware that we have collected personal information from a child under 16 without verified parental consent, we will take immediate steps to delete that information. If you believe that a child under 16 has provided us with personal data, please contact us at [email protected].

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will:

• Post the revised policy on our website with an updated "Last Updated" date
• Notify registered users via email for significant changes that affect how we process personal data
• Where required by law, obtain your consent before applying material changes to previously collected data

Your continued use of our services following the posting of changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please reach out to us: